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Every writer has a different approach to their craft... this is mine.
I'm a Californian born copywriter who's written a little bit of everything: B2C. B2B. Big clients.
Some of the works I've done which had an outdoor audience...
Can you explain your brand to viewers in 30 seconds or less? Are you getting enough views?
Let's face it, more and more people are reading their words on a screen these days. Gadzillions.
Even in the www.age, great direct mailers can often times bring in more business than net...
Want to reach the customer when you're not around? Leave a flyer and go home with them...
Getting customers excited requires more than balloons & bunting... you need "the" big idea!
Writing for the average reader is always a great joy, and keeping their trust means telling the truth.