L&M VIP Loft Party

L&M VIP Loft Party

Working at Leo Burnett on the L&M account, a brief crossed my desk to find a way to reward the many loyal consumers who had entered previous contests, by having a contest just for them. As a non-smoker, I've always been fascinated by cigarette packaging, and the L&M Loft Pack seemed like the perfect focus for a party... and the L&M VIP Loft Pary was born.

L&MAfter a qualifying mechanism involving L&M teams going out spotting L&M smokers in public, the entrants were then sent a VIP invitation to a very special party. If you'd like to see how I planned out and pitched this exciting event (photo above), download the pdf.

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