Big.

Outdoor advertising dominates the landscape.

But is is dominating your consumer segment? Visibility AND memorability are the keys. Outdoor advertising is excellent for creating awareness and acting as a brand name reminder.

Guess Jeans Transit Panels

A series of transit boards I wrote to go alongside the Guess Jeans Historical Series advert campaign that was running at the same time.

Guess Jeans Outdoor

Guess Jeans Outdoor

Guess Jeans Outdoor

HSBC - CMB Outdoor

As part of the global Commercial Banking project for HSBC, we had to create signage for pathways to the bank branches, at tram stops, in traffic corridors and branch office windows. Below are the adaptations of the print campaign to billboard and panel formats.

HSBC - CMB Outdoor

Branch Window

HSBC - CMB Outdoor

HSBC - CMB Outdoor

Bank Exterior

HSBC - CMB Outdoor

Short Board

HSBC - CMB Outdoor

Branch entryway

HSBC - CMB Outdoor

Short Board

HSBC - CMB Outdoor

Short Board

HSBC Hong Kong HQ Takeover

Below are the preproduction diagrams for my concepts, including a couple of very poor mobile phone snaps of the final product for the ground floor takeover of the HSNC Hong Kong Headquarters. This work is based upon the creative for the HSBC Commercial Banking account.

HSBC - Headquarters takeover

Pillar wraparound

HSBC - Headquarters takeover

Escalator

HSBC - Headquarters takeover

HSBC - Headquarters takeover

HSBC - Headquarters takeover

Above the main entrance way

HSBC - Headquarters takeover

Traffic facing tram shelter

HSBC - Headquarters takeover

Tram facing tram shelter

Vodafone - Is your business going places?

Is your business going places?

Sometimes you just can’t be stuck indoors when you’re working, and with Google Apps from Vodafone, you can work from anywhere, any time.

A series of energetic and on the go business types, from execs to new entrepreneurs, all using smartphones and devices, with a claim in quotations and a tag line that speaks directly to the consumer.

This is a series of billboard city panels located near near office parking garages to raise awareness about the business potentials of Google Apps with Vodafone, by inspiring workers to aim for more freedom in their worklives.

Is your business going places?

Is your business going places?

Is your business going places?

Is your business going places?

Is your business going places?

California Suicide & Crisis Hotline

Case Study
In the late 1990s, California was hit by a wave of suicides, and unlike the usual demographic of elderly or male suicide victims, this wave involved young single women. Whether it was just a string of copycat actions or an overall trend, the California Suicide & Crisis Hotline set out to arrest it by emphasising that suicide was not as attractive or romantic as the media was making out.

So I wrote and art directed this series of bus stop posters showing highly stylised and glamourous models in their moments of death. We didn't want to do anything too shocking or graphically offsetting (hence the stylised nature of the artwork), but simply wanted to communicate that there were options and help available. I'd like to think the campaign was a success, (in spite of criticism that we were glamourising suicide), as the trend abated.

Jonathan Martin Billboards

Jonathan Martin is a mid-level regional fashion brand with national aspirations, yet the partners in the design firm focused more on clothing than marketing. Their print campaign consisted of a series of sepia toned images with just the name in Helvetica. After a lackluster response they decided to try out of home, and the result was this series of bus panels and billboards.

First, I had to create a logo suitable for their spirit. Then to add a little more attitude to their image, the copy tells the truth about fortune telling in a way that inspires women to become self empowered. Due to budgetary constraints this campaign ran only in three US markets, Chicago, LA and New York, but the response was significant in terms of sales for the clients.

Sim Lim Square "Word Play"

Case Study
Sim Lim Square is the #1 techmall in Singapore, and after a long unsuccessful effort to attract more female patrons, the management felt it was time to refocus on their core; technology-loving men.

I came up with a thought provoking, engaging (and a bit cheeky) bus ad campaign, with word play that appeals to these primary visitors to Sim Lim Square, men, through clever headlines which caught their attention and encouraged them to read the soft selling tag-line for the payoff. It allowed Sim Lim Square to showcase the full range of technologies that can be found under one roof in a light-hearted humourous way. Bold, hip and solution oriented, it successfully raised the brand's profile and perception amongst their core target audience.

Taittinger Marketing Banner

I wrote, conceived and art directed these two large display banners for Taittinger's participation in the Grand Jour in the Czech Republic. The one on the left is the product shot digitally imaged into public domain Art Nouveau poster art. The other is D-I'd into a stock image. I wrote the copy to capture the expressiveness of the eye-catching imagery.

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