Svenson Hair Centres

Svensons

Case Study
In Singapore, as elsewhere, suffering from hair ailments can be a very stressful situation for many people, but especially young adults, who are actually in a better position to affect a state of better hair with preventative measures.

Svenson is a hair care specialist centre, with offices around the world, but tend to target older office-age professionals. I came up with a new approach, to target young adults with a series of trendy hair ads educating about the problems that can occur though stress or environmental factors. And instead of running daily small display advertising, for the same budget, I suggested to take out just full page insertions in the Sunday paper, which is the one time of the week that young adults actually tend to read the paper.

Svensons hair for men