The Journey to Values

SYNOPSIS: The journey of a paper currency and the lives of the vastly different people who come into contact with it as it goes from the one person around the town or even the world.

This plan suggests HSBC create a vanity URL where the user enters the nation and the serial number of paper money and every time someone new gets a hold of that piece of currency and enters it into the web-site, it keeps track of how far it travelled and how long it took to get there... even notifies other previous "owners" of that money.

The Journey of Value could be very interesting as a consumer engagement tool if you consider how so many monetary transactions are made and nobody even thinks about it.

The Jouney of Value