Your Kidneys are amazing organs.

The following is an awareness commercial I wrote and produced while at the NKF Singapore, and the objective was to get people to think more about their kidneys as essential organs which need care and a lifestyle awareness to avoid problems in at risk individuals.

The script follows the storyboard...

nkf kidney singapore

nkf singapore

VISUAL: Live human body in medical scan.

SOUND EFFECTS: Squishy sounds of a human body with a heartbeat.

VO:Your Kidneys are amazing organs.

VISUAL: Close in on the kidneys

VO:A healthy kidney is basically a filtering system clearing waste and impurities from the bloodstream. Blood is pumped through them at 1.3 litres a minute, faster than any other organ...

VISUAL: A shot of the kidney tissue.

VO:Each kidney is made up of about a million filtering units called nephrons. Inside, tiny blood vessels divide until they become so small that they can no longer hold water.

VISUAL: Slowly zoom in....

VO:As blood passes through the kidneys, it is "cleansed" – harmful waste products and excess fluids are removed, and then passed out of the body as urine.

VISUAL: Going microscopic now

VO: Unfortunately, more than XXX# of Singaporeans have severe health problems with their kidneys, including infection, kidney stones, cancer, polycystic kidney disease, bladder disorder and acute urinary conditions.

Even worse, thousands of Singaporeans, 8.6%, have diabetic issues and one-third of them don't even know it.

VISUAL: Close up of a necrotic cell slowly pulsing, (use digital effects) to show it's expiring bearth.

VO: With the proper treatment and lifestyle changes, many complications, such as blindness, amputation, heart disease, kidney failure, and premature death can be prevented or delayed.

SOUND EFFECT: Phones ringing, text alert messages beeping

CUT TO BLACK WITH WHITE TEXT: The facts about kidney disease leaves no doubt about its seriousness.

VISUAL, FADE TO BLACK AND BACK: Get yours checked today, because the life you save could be your own.

VISUAL: NKF logo and website.