Oskar Mobile Family Plan

Case Study
Before its acquisition by Vodafone, Oskar Mobile was the third place mobile telephone service provider in the Czech Republic. With an innovative new mobile phone service especially targeted to families, "My Family", parents could have multiple phone numbers under one bill, and could preset the amount of money spent by the dependent's phones. We came up with this family friendly ad featuring parents holding images of their dependents engaged in unusual behaviours. The headline reads; "You can't control your family members, but phone bills, you can."